AIM: 3R’s Recruiting, Recognizing and Retaining Employees
AIM: 3Rs | Recruiting, Reorganizing, and Retaining Employees
Do you want to master employee recruitment, recognition, and retention?
In “Digital Donor Development and Fundraising Innovation,” you will gain insights to enhance your digital fundraising success. This module offers ways to “future-proof” your fundraising through innovations that help donors give. You will explore leading-edge thinking on “digital donor development” and examine keys to “digital fundraising growth.” Learn how to create urgency in your digital campaigns and ways to build a culture that embraces digital innovation.
Michelle Beckham-Corbin (Moderator)
Director of Marketing and Communications
American Heritage Girls
Michelle Beckham-Corbin has served at American Heritage Girls, Inc. as Director of Marketing & Communications since 2016. Before joining AHG, Michelle’s professional career included 15 years at Procter & Gamble in the marketing, advertising, and customer business development sectors. She traveled the entrepreneurial path and founded a digital media consulting company in 2009; sharing best practices and training with hundreds of clients throughout the mid-west.
Michelle holds a B.S. in Psychology and an M.B.A from Xavier University in Cincinnati, a certificate in Moralities of Everyday Life from Yale University, and is HubSpot-certified in Inbound Marketing and Social Media Marketing. In addition, she has been a guest Marketing lecturer at several University Business Schools in the Cincinnati/Northern Kentucky region. She is a published author and enjoys writing short stories and poetry.